Don W. Stacks. ; David Michaelson Primary Author mixed material bibliography New York Business Expert Press 2010 en English

Electronic Resource

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. Business & Economics / Public Relations 659.2 9781606491010 Library ITL TRISAKTI Library Management System 659.2 A Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation A Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation 100x150.png.png 10307 2019-11-26 11:11:00 2019-11-28 11:41:12 machine generated