Questioning to Create Difference Mark E. Hill Primary Author mixed material bibliography Business Expert Press 2010 en English

Electronic Resource

When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and competition. The ideas presented in Marketing Strategy in Play: Questioning to Create Difference explain marketing thinking, how to cultivate it, and, ultimately, the ways in which marketplace differences are created. Business & Economics / Marketing / General 658.8 9781606491492 Library ITL TRISAKTI Library Management System 658.8 Marketing Strategy in Play: Questioning to Create Difference Marketing Strategy in Play: Questioning to Create Difference 100x150.png.png 10328 2019-11-27 14:00:02 2019-11-28 13:32:50 machine generated