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  <title>Blue ocean strategy:</title>
  <subTitle>how to create uncontested market space and make the competition irrelevant</subTitle>
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  <namePart>W. Chan Kim</namePart>
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  <namePart>Renée Mauborgne.</namePart>
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   <publisher>Harvard Business School Publishing</publisher>
   <dateIssued>2005</dateIssued>
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  <topic>New products</topic>
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  <topic>Market segmentation</topic>
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 <classification>658.8</classification>
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