APA Style

mccarthy, e.jerome. (1991). ESSENTIALS OF MARKETING . : Irwin.

Chicago Style

mccarthy, e.jerome. ESSENTIALS OF MARKETING . : Irwin, 1991. Text.

MLA Style

mccarthy, e.jerome. ESSENTIALS OF MARKETING . : Irwin, 1991. Text.

Turabian Style

mccarthy, e.jerome. ESSENTIALS OF MARKETING . : Irwin, 1991. Print.