APA Style

stanton, william j.. (1987). FUNDAMENTAL OF MARKETING . New York: McGraw-Hill Book Co..

Chicago Style

stanton, william j.. FUNDAMENTAL OF MARKETING . New York: McGraw-Hill Book Co., 1987. Text.

MLA Style

stanton, william j.. FUNDAMENTAL OF MARKETING . New York: McGraw-Hill Book Co., 1987. Text.

Turabian Style

stanton, william j.. FUNDAMENTAL OF MARKETING . New York: McGraw-Hill Book Co., 1987. Print.