APA Style

mccharthy, e. jerome. (1990). APPLICATIONS IN BASIC MARKETING . : Irwin.

Chicago Style

mccharthy, e. jerome. APPLICATIONS IN BASIC MARKETING . : Irwin, 1990. Text.

MLA Style

mccharthy, e. jerome. APPLICATIONS IN BASIC MARKETING . : Irwin, 1990. Text.

Turabian Style

mccharthy, e. jerome. APPLICATIONS IN BASIC MARKETING . : Irwin, 1990. Print.