APA Style

lovelock, christopher. (1994). PRODUCT PLUS HOW PRODUCT + SERVICE = COMPETITIVE ADVANTAGE . : .

Chicago Style

lovelock, christopher. PRODUCT PLUS HOW PRODUCT + SERVICE = COMPETITIVE ADVANTAGE . : , 1994. Text.

MLA Style

lovelock, christopher. PRODUCT PLUS HOW PRODUCT + SERVICE = COMPETITIVE ADVANTAGE . : , 1994. Text.

Turabian Style

lovelock, christopher. PRODUCT PLUS HOW PRODUCT + SERVICE = COMPETITIVE ADVANTAGE . : , 1994. Print.