In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Starting Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.