This book looks at the theory and practice of codes of ethics in tourism. It includes a broad overview of what has been done to date in tourism studies in the area of code development and implementation. It also ranges much more widely to incorporate theoretical work from outside the tourism field. It concludes that ethical theory is rarely considered in tourism scholarship and that better interaction between educational systems and industry needs to take place in generating a more ethical industry. The book includes 6 chapters, a glossary and a subject index. The UNWTO Global Code of Ethics for Tourism is included in the appendices.