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Marketing in the Public Sector : A Roadmap for Improved Performance

Marketing in the Public Sector : A Roadmap for Improved Performance

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Knowledge Services Management Organizing Around Internal Markets

Knowledge Services Management Organizing Around Internal Markets

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Strategic Customer Service :Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits

Strategic Customer Service :Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits

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Understanding digital marketing : marketing strategies for engaging the digital generation

Understanding digital marketing : marketing strategies for engaging the digital generation

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Services marketing : managing the service value chain

Services marketing : managing the service value chain

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Social Media Management: Technologies and Strategies for Creating Business Value

Social Media Management: Technologies and Strategies for Creating Business Value

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Multinational Management: A Casebook on Asia’s Global Market Leaders

Multinational Management: A Casebook on Asia’s Global Market Leaders

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SUPPLY CHAIN MANAGEMENT STRATEGY, PLANNING, AND OPERATION

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The Disney way : harnessing the management secrets of Disney in your company

The Disney way : harnessing the management secrets of Disney in your company

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RISK MANAGEMENT AND CAPITAL ADEQUACY

RISK MANAGEMENT AND CAPITAL ADEQUACY

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